Email, it would appear, is finished, made impotent by spam and replaced by newer, more vibrant channels of communications.  Yet it can still be one of the most effective ways to talk to customers and prospects.  James West of Perfect Motion Media explains why.

(more…)

Since the web replaced print as the principal source for finding new customers, businesses have tried to boost their Google standing.  Yet recent changes to its ranking system means that Google increasingly values quality content for deciding the relevance of pages.  James West of Perfect Motion Media explains how to use blogs, relevant news and social media tools to make sure your business is being heard (and found).  (more…)

Have the 70 per cent of the population who failed to vote permanently disengaged from politics, or are they just failing to receive the info they need to make informed decisions?  Ben Yeates discovers an alarming lack of politician content online, and argues that those who adopt social media to communicate could win back the disaffected majority.

(more…)

Those lucky enough to secure tickets for the Olympics are banned from publishing pictures and videos of the events.  Ben Yeates wonders if the decision to limit social media coverage of the games is as futile as it is senseless. (more…)

The creation of fast mobile broadband will give the UK economy a £7.5 billion annual boost according to a study conducted by Everything Everywhere.  4G services, which will provide mobile internet speeds equal or exceeding current fixed-line broadband, would dovetail with the huge uptake of smartphone and tablets, allowing the workforce to operate effectively irrespective of location. (more…)

Recent research into changing consumer habits highlight why the web must be prioritised by those attempting to acquire and retain customers. James West argues that these observations are just the beginning of a much bigger movement, stating that the way businesses and consumers interact is irreparably changing. (more…)

The internet is fast becoming the primary tool for communicating with consumers, with research from Carat stating that explosive adoption of web-enabled smart devices means that ad spending allocated to online is now easily outpacing overall growth in advertising. (more…)

The Communication Ombudsman is urging mobile providers to make customers fully aware of the data limits in bundled packages, to stop consumers running up large and unexpected bills. (more…)

Apple received the second highest amount of web traffic in the UK retail market for the first time this quarter, beaten only by Amazon in the number one spot, according to research carried out by Experian Hitwise. (more…)

Although its parent company has a poor reputation for IT security, Internet Explorer 9 has triumphed in a report detailing which web browsers offer the most protection from malware. (more…)